Europeans industrial companies are constantly innovating. In once recent case, a client had developed a novel technology to revolutionize an energy manufacturing process but was unable to successfully commercialize it. The company had gone public soon after start-up but its market capitalization had subsequently dropped by half. There was an urgent need for cash, along with the need to bring on a joint venture partner.
DestinHaus’s mandate was to come up with a transformational strategy to turn the business around and make it sustainable. After studying the specific needs of the client and the competitive landscape, we conducted a series of intensive brainstorming exercises. Our team developed two major ideas for joint venture projects with reputable partners that the client had not previously considered. After bringing the relevant companies to the table and laying out the potential impact, both projects are now in the detailed negotiations phase. Each of the joint venture projects has a value of $100 million and could significantly change the future of the client’s market capitalization.